Fixing the rental process for everyone who rents. Renting is a broken experience. Long applications, outdated systems, and inconsistent decisions create frustration for renters — and inefficiency for property managers. Findigs is a two-sided platform designed to fix that. For property managers, it reduces risk, speeds up leasing, and lowers operating costs. For renters, it means faster decisions, clearer communication, and a modern application experience that finally feels fair.
I joined as the second design hire after the head of design. I helped shape the team, product and brand through late series-B. Together with the team I shaped and clarified our value proposition, redesigned the the brand, the renter journey, and help set company strategy. All that along with building a high performing design team of 6.
As we scaled, I also supported bridging product, engineering and design and was supporting marketing efforts for conferences and campaigns. I like to think of our team at Findigs as the connective tissue between teams so we could move faster and ship better work. We applied service design methods to untangle the full end-to-end experience, from application to approval, surfacing moments of friction, frustration, and fraud. These insights informed product strategy, inspired new features, and aligned internal teams around a shared vision. Design wasn’t just how we made things look better. It’s how we made the business work better — improving trust, raising quality, and creating a more human experience for everyone who rents.
All efforts displayed here were either led by me or our head of design with mine and the team's assistance.
The Findigs rebrand was more than a visual refresh—it was a strategic shift to align the company with more sophisticated property management customers and elevate our standards to meet the expectations of modern renters. This meant moving from being seen primarily as an enterprise SaaS provider to positioning ourselves as a consumer-grade platform built on trust, speed, and seamless experiences.
While we had strong product-market fit with property managers, renters often associated Findigs only with the pain points of applying for a home—long forms, fraud checks, and uncertainty. Sophisticated PMCs, however, understood that delivering a better renter experience drives long-term value. This alignment opened the door to reposition Findigs as a partner in creating housing journeys that feel fair, fast, and effortless.
The rebrand embodied the feeling of a problem solved—moving renters past worry and into confidence. It brought a human, empathetic tone to a traditionally transactional industry, reinforcing that success isn’t just a smoother process, it’s not having to think about the process at all. The new identity became the foundation for building consumer-grade products that match the excellence we aimed to deliver.
Renter Experience was a strategic initiative to evolve Findigs from being perceived as a “rental application tool” into a trusted partner for renters throughout their entire housing journey. By reframing the brand’s role and building touchpoints that spanned search, application, move-in, and renewal, the project aimed to create long-term relationships with renters, deliver more value to property managers, and differentiate Findigs in an increasingly competitive rental space.
At the start, most renters encountered Findigs only once—during the application process—and often saw it as a barrier between them and the home they wanted. The process was long, complex, and opaque, leading to frustration and distrust. Without reasons to re-engage post-approval, renter relationships ended abruptly, limiting opportunities for loyalty, cross-sell, and brand growth. For property managers, this meant lower retention impact, missed revenue potential, and a limited understanding of renter needs across the lease lifecycle.
Guided by service design research, the team mapped the end-to-end renter journey, identifying moments of friction, frustration, and fraud. From these insights, we built a multi-track strategy:
The initiative repositioned Findigs as the fastest, fairest, and smartest way to rent—improving trust with renters, strengthening property manager partnerships, and opening new revenue streams through value-added services. It aligned product, engineering, marketing, and operations under a unified vision, created a platform for future growth, and demonstrated how design-led strategy could materially improve both customer experience and business performance.
Beyond the renter-facing work, I’ve led and contributed to numerous B2B and other initiatives that strengthened our platform for property managers. This includes major improvements to the Property Manager Experience (PMUI, rental underwriting with DecisionAssist, fraud detection tools, and a custom browser extension) and building the Zero-One design system to support rapid, consistent delivery across teams—managing its evolution, governance, and design–engineering collaboration model. I’ve also driven cross-functional efforts in strategy, innovation, and marketing, from research and discovery to conference activations, above-the-line campaigns, content marketing, and product strategy. Together, these projects ensured that every part of the business—from renter experience to enterprise tools—was supported by cohesive design and a clear strategic vision. Here's a sneak peek of some of it:
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Implemented user research and testing to create a visually appeaThe span of these assignments — from creating the next generation of customer support with the Apple Support App, to cultivating and promoting Apple’s brand and message with Newsroom — has provided a unique perspective across Apple’s broader ecosystem of independent but interconnected businesses. At the core of that ecosystem are massive businesses in their own right that depend on a holistic strategy to connect with customers and bring capabilities and experiences together seamlessly.ling and highly functional interface that increased user engagement and sales.
