I’m Silvia Herrera, a designer and design leader based in Los Angeles, currently Design Manager at Findigs. Over the past decade, I’ve worked across design agencies and high-growth startups, shaping products, brands, and the teams that build them. My work spans product strategy, brand identity, and marketing, always with a focus on creating cohesive, end-to-end experiences that work for both the business and the people using them.
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I see design as the full experience—end to end. I move fluidly between product strategy, brand expression, and the marketing touchpoints that connect the two, because none of them exist in isolation. My focus is on how every decision—whether in a feature, a headline, or a visual system—shapes the way people experience a product and a brand.
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I enjoy navigating messy problems in the product space, untangling complexity, and finding the right balance between business goals and human needs. I think in connections—how one decision impacts another, how disciplines overlap, and how it all comes together in a way that works seamlessly.
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For me, that’s the fun of design—diving in, figuring it out, and making it better than it was before. It’s not just about making something look good; it’s about building something that works beautifully, tells a clear story, and feels effortless to the people using it.