Apple’s PR website had long existed as a standalone, outdated destination for formal announcements, separate from the highly polished apple.com experience. The goal of this project was to modernize the platform, rebrand it as Apple Newsroom, align it with Apple’s design standards, and create a scalable system for publishing and distributing news globally—while supporting the needs of both journalists and Apple’s internal teams.
The legacy Newsroom site functioned primarily as a repository for press releases, with limited flexibility for rich media, structured content, or responsive design. It wasn’t optimized for mobile, had inconsistent visual and interaction patterns compared to the main Apple ecosystem, and lacked tools for efficient content management. As a result, it didn’t fully support journalists in accessing, sharing, and engaging with Apple news, nor did it showcase the brand’s innovation and attention to detail.
Working closely with Apple’s brand, editorial, and engineering teams, we designed a mobile-first, adaptive Newsroom platform that brought the PR experience into the 21st century. Key improvements included:
The new Newsroom became a timely, accessible, and engaging destination for global media, strengthening Apple’s brand presence beyond product pages. It enabled faster publishing, more visually compelling storytelling, and an improved mobile experience, all while maintaining Apple’s exacting standards for design and usability. Internally, the system provided scalable building blocks for future campaigns and announcements—positioning PR as an active, integrated touchpoint in Apple’s communication strategy.
Findigs set out to fix a rental process burdened by long applications, outdated systems, and inconsistent decisions. Over time, the platform evolved into a cohesive ecosystem serving both renters and property managers—streamlining applications, enhancing transparency, and reducing operational risk. Renter and property manager experiences were reimagined to work seamlessly together, supported by a unified design system and informed by deep service design research. This work uncovered key moments of friction, frustration, and fraud, guiding product strategy and inspiring new features. The result was a faster, fairer, and more trustworthy rental experience, backed by stronger alignment across product, engineering, marketing, and operations.
As Better evolved from a mortgage lender into a full-service homeownership company, the real estate experience became central to its promise. A reimagined dashboard, agent collaboration tools, and a cohesive design system created a seamless, trustworthy path for customers—positioning Better as a partner in one of life’s biggest decisions.
